VW Commercial Cars "Tool News"

When tradesmen take a break, coffee, a sandwich and news from the radio are a matter of course. That's why we have created a special news format for tradesmen with news specifically for them. Late in the evening we searched online, as well as offline, for everything relevant to craftsmen. For example, where to buy cheap safety shoes, what new tools are on the market, or where to get the biggest lunch portions. Early in the morning we broadcast everything in a news block, especially for craftsmen. We showed that VW Commercial Vehicles really know what craftsmen need.

My role: Creative Direction, Copywriting, Porduction